A compelling narrative.
That’s what it takes to get your story noticed by customers and funders. Hook them with a narrative that neatly unites their goals and interests with your products, services, and projects. Together, let’s find the words to grow your organization.
For small businesses, Pen Name can help you build credibility and engage your target audience through creative storytelling, ecommerce features, and newsworthy announcements that generate positive press for your business. For nonprofits and municipalities, Pen Name can help you secure grant funding through proposals that demonstrate your ability to solve problems.
Pen Name, a Maine-based PR and grant-writing consultancy, shapes your story into a compelling narrative that gets results.
Words to Grow Your Business
Earned Media
Scale your business by getting your story, products, and expertise featured in local, state, and national publications.
Grant Writing
Secure grant funding from the private philanthropic and government funders best aligned with your mission to achieve your vision.
Copywriting
Connect with your customers through helpful, engaging content – like email campaigns and blog posts – that aligns with your brand.
About Elaine, Founder of Pen Name
With the nickname “Elaine from Maine”, I’ve built a reputation for championing Maine’s small businesses, nonprofits, and lifestyle. My strength is writing – I arrange your story and accomplishments in clear, concise, compelling language that garners media attention, attracts grant funding, and translates into consumer engagement and sales. With eight years of experience in grant writing and earned media, I’ve helped organizations establish the invaluable “know, like, and trust” factor with their target audience.
Testimonials
“The Pen Name press release definitely helped us connect with more businesses (which generated sales), connect with more clubs to spread local insight, and get more riders aware of our service! The press release helped us become more credible as well; I finally converted on a certain sale because the client heard us on the radio (that was the conversion point!). Not to mention, our analytics jumped from 2,000 views in Jan. to 6,000 in Feb. (press release came out in mid-Feb). It’s important how much traction we bring, as our income is advertisement-based.”
– Jake Warn, SledTRX
“Elaine brings expertise and experience to her work with small businesses. Her focus on concrete, actionable steps – as well as her passion for earned media – allows small business owners to make meaningful headway in connecting to local and regional media outlets.”
– Rebecca Parea-Kane, Thicket Jewelry founder, instructor at the CEI Women’s Business Center
“Elaine was a true partner in our last grant writing project. Each meeting was super productive as Elaine anticipated our every need, asking all the right questions. Her precise writing packs a punch – she nailed our proposal!
– Cara Romano, executive director of Heart of Ellsworth
“Earned media is central to our business. We use earned media to highlight our team’s expertise and accomplishments in order to drive new sales. Pen Name is the only business we work with in order to generate earned media because there isn’t anyone better in Maine. Elaine has deep relationships with publications, she is an excellent communicator so she’s very easy to work with, and her results have been consistently excellent. Our business has worked closely with Elaine for two years, and we consider her to be an extension of our team. We can’t imagine working with anyone else.”
– Nick Rimsa, Tortoise Labs
As Seen In
